Industry Overview
Non-cash trade in one form or another, accounts for nearly 30 percent of the world’s total business.
(2004)., Department of Commerce Fact Sheet. USA DOC.
A consensus of expert opinions has put the percentage of world trade linked to barter transactions at between 20% to 25% percent.
Okaroafo, S., (1989) “Determinants of LDC Mandated Countertrade,” International Management Review, (Winter), P.1624.
Approximately 70% of all Fortune 500 companies engage in ongoing non-cash exchange.
Schmidgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms., Michigan State University, International Journal of Hospitality Management.
Eight out of ten corporations engage in barter.
American Association of Advertising Agencies. (2003).
Approximately 65% of all New York Stock Exchange-listed companies engage in excess capacity / barter trade.
(2004)., Annual Report, National Association of Trade Exchanges
Companies that actively barter can do as much as 5-10% of their business annually through trades.
Schact, J. (2004)., “The Business of Bartering"”, Illinois Meetings & Events (Fall Edition).
“Swapping excess goods for needed supplies, advertising space and improvements can conserve cash-and generate it.”
(2001) Kiplinger's Personal Finance Magazine, (June 31).
Approximately 400,000 businesses engage in formalised barter in the United States.
(2004)., Fact Sheet, International Reciprocal Trade Association.
